As part of this year’s 30thannualFeria del Barrio, the creative team of AMerican MEdia Output will introduce a re-branding campaign

for the N. 5th Street commercial district, El Centro de Oro, leading with the slogan Yo Soy Oro (I Am Gold). The Yo Soy Oro campaign will appear in advertisements on big belly trash receptacles along the El Centro de Oro,  online and  in the HACE Business and Visitor’s Center through October 18.

During the 2014 Feria del Barrio,  AMerican MEdia Output brand ambassadors will use participation marketing to engage the public, handing out branded swag and taking photos with the commercial corridor as their backdrop.  Join in the fun and use #YoSoyOro for all your Feria tweets, status updates and photos.